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October 24th, 2014

AndroidPhone_Oct20_CEvery system needs a benchmark, and for Android that standard is Google's Nexus line of devices. These phones and tablets offer users a pure Android experience, along with hardware that sets the trend for the coming year. In mid October, Google launched not one but three new Nexus devices and officially named the next version of Android.

Android L becomes Android 5.0 - Lollipop

While Google announced Android L earlier this year, little was said about what the full name of the next version of Android would be. The company finally laid speculation to rest with the announcement that the next version of Android will be 5.0 - Lollipop.

This is the first major update to the Android platform pretty much since Android 4.0 was released back in 2011. While the different versions of 4.0 introduced useful features and changes, the overall look of the system has largely remained the same. Android 5.0 will change this, with what is called Material Design, which brings a universal look (user interface) to apps across all devices.

Beyond a new look, 5.0 will introduce a new operating environment and coding that allows apps to run faster and more efficiently on existing hardware. Support for faster and more powerful processors is also being included so over the next few years you can expect to see phones and tablets become even more powerful.

To begin with, Android 5.0 will be available on the newly announced Nexus devices, along with older Nexus devices (7, 7 (2012), 5 and 4), some Motorola devices, and all Google Play Edition devices. The company has not set an official release date for this update, but you can probably expect it sometime in mid-November. Other devices will have to wait until the manufacturers can adopt this version of Android to their systems.

The Nexus 6

Like most other popular devices, there have been solid rumors about the Nexus 6 all over the Internet. True to these ruminations, the 6 will be made by Motorola and will be a large phone - 6 inches in fact. Here is a brief rundown of the important specs for business users:
  • Screen size - The display is 5.96 inches diagonally, with the total size being 6 inches from top-left to bottom-right.
  • Battery - The battery is 3220 mAh, which should be more than enough to see you through a day. Motorola has also included their fast-charging technology which can produce six hours of use from a 15 minute charge.
  • Processor and RAM - The processor is a top of the line Snapdragon 805 quad core 2.7 GHz. There is also 3 GB of RAM, which means there is more than enough processing power to run everything you need.
  • Memory - The device is available with either 32 GB or 64 GB of storage.
  • Price and availability - Unlike previous Nexus devices, this phone starts at USD 650 for the 32 GB version, while the 64 GB version costs USD 700. Pre orders for this device start on the Google Play store on October 29 with the device being released in mid-November of this year.

The Nexus 9

The Nexus 9 is the newest tablet in the Nexus line. Made by HTC, it looks to have been designed to compete directly with the iPad Air. Here is a brief rundown of its tech specifications:
  • Screen size - The display on this device is 8.9 inches diagonally, with the total size being 9 inches from top-left to bottom-right.
  • Battery - The battery is a 6700 mAh, which should be more than enough to see you through a couple of days of use.
  • Processor and RAM - There is a high-quality processor running at 2.3 GHz. There is also 2 GB of RAM, which means there is more than enough processing power.
  • Memory - The device is available with either 32 GB or 64 GB of storage.
  • Price and availability - This tablet starts at USD 400 for the 32 GB version. There is also be a keyboard case, which looks similar to those purchased for Microsoft's Surface. The device is available to pre order from the Google Play store on October 17, with a release date of November 3 of this year.

The Nexus Player

This new Nexus device is the next step in the evolution of the Chromecast, or Google's device-to-TV broadcasting device. Like similar solutions, it allows users to stream content from their devices, or stations like Netflix, onto their TV or HDMI monitors. While at first glance this may not be the most useful device for businesses, there is one feature that could prove popular: You will have the ability to broadcast what's on your device's screen on your television screen.

This includes Chrome tabs, so if you use cloud-based software like Google Apps you can technically use this to stream presentations or to collaboratively work on documents in a meeting format.

Coming in at USD 99 per set, this could be an affordable solution for companies who don't want to invest in a projector, or who already have a television screen in their office. The system went up for pre order on the Google Play store on October 17.

If you would like to learn more about Google's Nexus devices contact us today and we can help you make the right tech decisions for your business.

Published with permission from TechAdvisory.org. Source.

October 23rd, 2014

WindowsPhone_Oct20_CWindows Phone devices, while not as popular as other systems, have become a viable mobile system for many small to medium businesses. There are a wide variety of useful features available on the system these phones use, including the ability to move or install apps onto a MicroSD card. If your device has an SD slot, here is how you can install apps onto it.

Before you start moving apps to your MicroSD card, you should be aware that this feature works best on devices running Windows Phone 8.1. So, if you are not running this version on your device, the following tips may not work. Also, not every Windows Phone device has an expandable memory slot, so it is best to first check the technical specifications for your device.

Installing new apps to a MicroSD card

This option is best for when your device's main hard drive is full and you want to install apps while keeping existing ones. You can set it so that any future apps will be automatically installed onto your device's MicroSD card instead of the hard drive, by:
  1. Opening the Settings app.
  2. Scrolling down and tapping on Storage Sense.
  3. Tapping on the box labeled Store new apps on my.
  4. Selecting SD card.
Note that because the MicroSD card is removable from your device, you will need to have the card that has the apps installed on it plugged into your device in order for these to work.

Moving installed apps to a MicroSD card

If you have apps installed that you would like to move to the SD card, such as apps that you don't use as often, you can do so by:
  1. Opening the Settings app.
  2. Scrolling down and tapping on Storage Sense.
  3. Tapping on Phone which should be located at the top of the screen.
  4. Selecting Apps + Games followed by the app you would like to move.
  5. Tapping on Move or Move to SD card followed by Yes.
While this is useful, not every app can be moved over to your SD card as this is actually up to whether the developer has selected for their app to be movable or not.

If you are looking to learn more about using your Windows Phone and to find out what you can achieve with it, make the call to us today.

Published with permission from TechAdvisory.org. Source.

October 22nd, 2014

SocialMedia_Oct20_CSocial media, for many companies, has become an integral part of their overall marketing strategy. In order to be successful with your social marketing initiatives, you need to develop content that users will share. This is easier said than done though, especially when it comes to selecting the type of content to develop. Here are five types of popular content that should be shared.

1. Selfies

The 2013 "word of the year", according to the Oxford English Dictionary, has become so popular it's no mean feat to avoid it these days. Truth be told, the selfie is popular for a reason: It is a quick way to get people to engage with your content.

The key here is to know when to take a selfie for your social media sites. What you want are selfies that make your company look more human, for example a group lunch meeting or after-work game night that shows people having fun. When done in the right way, selfie posts can increase interaction. Just be sure to limit the number you post, as too many could lead to you being perceived as being too focused on your company and not your customers.

2. Inside looks

When we find a product or service we like, we are often curious to learn more about it. This includes learning more about the company that makes the products or services and how it operates.

If you have a growing fan base, why not create content that provides customers with an inside look at some aspect of your business. Take pictures of your office, videos about how your products are made, or perhaps write content about how certain services are created and delivered. Basically, try to come up with content that gives people an inside view of the company.

The reason this type of content works is because it often gives customers a deeper understanding about a business, and creates a closer connection to the products and services. If you can increase overall attachment, you can increase the chances that customers will interact with content, stay loyal to your brand, and even share information about your company or recommend you.

3. Quotes

Famous quotes can be a great way to get a message across in a strong way. If for example you are hosting a Thanksgiving party, or Halloween party, adding a themed quote to your post could be a great way to encourage social media users to interact with it.

Also, if you can find quotes that are relevant to your industry, you could post these whilst asking for opinions or to further a point you're trying to make.

4. Fill in the blanks

While this may sound a little simple, posts that ask your audience to fill in a blank can be a great way to drive engagement while giving your customers a chance to tell their own story. For example, if you are a bakery who produces well-known donuts, asking a question like: "The first time I had this donut was _." could be a good way to inspire customers to interact with you.

5. Videos

One of the more drastic changes many social media sites like Facebook have implemented in the past couple of years is a feature that automatically plays a video when someone pauses on it while scrolling. While not fully welcomed by all users, this move has actually led to the number of video views increasing by as much as two times.

While creating a video because everyone else is, is a bad idea, if you have content that you know can be turned into a useful video e.g., a how-to video, then this could be a great way to reach your target market in an interesting way.

If you are looking to learn more about how you can leverage social media in your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
October 21st, 2014

Office365_Oct20_COffice 365, the cloud-based version of Office, is quickly becoming one of the most popular software suites used by small and medium businesses. With an ever increasing number of businesses migrating to this solution, it is not surprising that so many businesses consider making the move. However as there is always a chance of failure it is best to learn how to avoid this by being aware of the five of the most common ways an Office 365 migration can fail.

1. Slow Internet connection speeds

Because Office 365 is primarily cloud-based, you are going to need a solid bandwidth connection to use it. When migrating your files and system over to Office 365, you will likely need to consume a large quantity of bandwidth. This demand will often be enough to to tax most small business lines, resulting in lower Internet speeds all around while the migration is happening. If this is being carried out during business hours, employees might struggle to do their jobs properly if they are reliant on the Internet.

Beyond this, Office 365 is most often delivered over an Internet connection, rather than in-house servers. This means that the day-to-day demand for bandwidth will increase. If you are already noticing slow speeds and service interruptions before implementing Office 365, you will likely see these issues compounded after implementation.

To avoid this, you should ask an Office 365 provider to test your existing network connections to ensure that your Internet connection can handle the migration and day-to-day operation of Office 365. If not, a provider should be able to offer you a solution.

2. Mailboxes and files are too big

While the business versions of Office 365 do come with 50 GB of email storage and over 1 TB of file storage per user, actually getting your emails and files online could take a while, especially if you have users whose email inboxes are approaching the storage limit.

As a general rule of thumb, larger files will cause the migration of files to take longer. If this is not prepared for, then you could see migration affecting work or even continual issues of data not being available when it's needed.

To avoid this, you should encourage your staff to archive their email inboxes and either delete or remove emails with large attachments that aren't necessary.

3. Uninformed users

The average Office 365 migration takes from one to three days, depending on the size of the business and the amount of data moving over. If you start a migration without informing users that some files and emails won't be accessible over this time, or that even some systems may not be working, you could end up with employees unable to do their jobs and creating resentment of the new platform.

To avoid this, you should inform your employees about how the migration will run and what they can expect during the migration. Beyond this, you should try to run training sessions on how to use the new systems to ensure that everyone is familiar with it before they start to use it. This will increase the overall chance that the platform migration and subsequent use will be successful.

4. Older, less compatible software installed on systems

While many versions of Office 365 do come with subscriptions to the latest version of Microsoft Office, there is support built in for systems that are running slightly older versions of Office. If your business is using a version of Office that is older than Office 2010 (e.g., Office 2003), you will not be able to properly use Office 365.

Beyond this, you will also need to be using the latest version of Internet browser. If you use Chrome or Firefox, this won't be a problem, however if you use Internet Explorer you will need to be sure that you are using the latest version. Should you be using older systems, especially those no longer supported by Microsoft, you may also have trouble accessing Office 365 because you may be unable to upload to the latest version of Internet Explorer.

The good news about Office 365 is that actual systems requirements are low, so almost every business will be able to integrate it. We recommend that in order to avoid failure, or being unable to use all of the features, you should ask your provider to ensure that your software and systems are able to support Office 365.

5. Migrating yourself

On paper, migrating to Office 365 is a fairly simple and straightforward process. What many companies find, when they choose to migrate themselves, is that the process is often much more difficult than expected. Many companies come across unexpected issues that require an IT expert to solve.

In order to ensure a smooth migration from start to finish, it is a good idea to work with an IT provider like us. We can ensure that your systems are ready and the migration is smooth. Contact us today to learn more.

Published with permission from TechAdvisory.org. Source.

October 21st, 2014

GoogleApps_Oct20_CThere are a wide variety of tools business owners and managers rely on, on a daily basis. One of the most valuable is the calendar, or Google Calendar if you are a Google Apps user. This app offers users numerous features that are expected of digital calendars, and some features that aren't. One such feature is the ability to layer multiple calendars from other users onto your own.

About multiple calendar layering

The idea behind multiple calendar layers is that it allows you to view your own and other user's calendars on one screen. If other users have shared their calendars with you, you can easily see their events and schedule without having to ask them.

How do I add calendars from other employees/users?

Before you can layer your calendar, you need to first add other calendars. You can add calendars by:
  1. Opening your calendar.
  2. Clicking the box that says Add a coworker's calendar under Other calendars.
  3. Entering the email address of a colleague whose calendar you would like to show on yours.
  4. Pressing Enter.
The calendar should show all shared events and entries from the added calendar within a couple of seconds. To keep things clear, each calendar you layer will be assigned a different color.

In order for this to work, users must have shared their calendar with the organization. If they have not, you will get a pop-up box asking if you would like to ask the user to share their calendar. Similarly, only events that are shared will show up on your calendar.

You can edit whoever's calendar you see once this have been added, by going to your main calendar (calendar.google.com) and clicking on the colored box beside the calendar name, which will be located under Other calendars. Once you click on the box, the color will turn to grey and the user's events will be shown on your calendar too.

How do I layer these calendars?

The great thing about this feature is that it is automatic. When you add someone's calendar, their events will automatically be layered onto yours. You can tell this is working by looking at the Other calendars section of your calendar. If there are names with colored boxes beside them, events from these calendars should be showing on your calendar.

Hovering over a name and pressing the downward facing arrow that appears at the right will allow you to edit layering settings. This includes assigning another color, hiding the calendar, and even editing calendar settings.

Why is this useful?

Possibly the best reason this feature is useful is that it allows a manager to quickly and easily see what employees are doing. If, for example, you want to create a training session and are looking for a time when your staff are available, looking at the calendar can be a good start.

Of course, this feature only really works well if everyone is using their calendars and keeping them updated, so you might want to encourage employees to do this first before you start laying.

If you are looking to learn more about Google Calendar or any of the Google Apps, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

October 16th, 2014

Productivity_Oct16_CEmail is an essential tool for a business's productivity. While there are a wide variety of email programs out there, almost all of them rely on one of two major protocols: POP or IMAP. As a business owner, it would be a good idea to know what these protocols are and which of the two is better for your business.

Difference between POP and IMAP

POP, or Post Office Protocol, was first developed in early 1984 and is currently in its third version (POP3). POP works by allowing users to retrieve email and download it onto their computer. Because this protocol was developed before constant Internet connections, it is meant to allow users to interact with their email on their computer and then connect to the server to send it.

What this means is that usually, you connect to the server and download all of your messages onto your computer and then disconnect from the server with all messages being deleted from the server. When you connect to the server again, the messages are uploaded from your computer to the server which then sends the messages to the recipients.

IMAP, or Internet Message Access Protocol, is a newer protocol that was designed for faster and constant Internet connections. Essentially, the email messages live on the server and the user downloads copies to their computer. When the copy is sent, it is uploaded to the server which then overwrites the message and sends it to the recipient.

Which protocol should my company be using?

While most email servers will support POP, many experts agree that it is best if companies use newer email protocols. The reasons for this are:
  • POP is largely outdated. As stated above, this protocol was first introduced in the '80s. The current, and most popular, version was introduced in 1989.
  • POP can be less secure. By default, older protocols can transmit password and login data unencrypted, which means anyone with access to your network and tools could gain access to the data.
  • POP can't support multiple devices. Due to the way POP works, only the currently connected client can see email messages. If you are on your mobile device, but logged into your email client at work, you won't get messages on your device.
  • POP lacks important business features. Most of us rely on calendars, address books, and task lists that are integrated into most email clients. With POP, these are most likely third-party solutions that live on local machines. This makes it difficult to access this information from other locations.
There are some really great newer email systems out there, including servers that run IMAP protocols, and even Web-based email solutions that pretty much negate the need for email servers in the office. If you are currently using POP, it may be worthwhile to contact us to see how we can help upgrade your email solution.
Published with permission from TechAdvisory.org. Source.

Topic Productivity
October 15th, 2014

BusinessValue_Oct13_CBusiness has become a much more mobile affair, thanks largely in part to the various mobile devices and operating systems currently available. These systems all rely on apps to operate and there are a near limitless number of apps, that business users can benefit from. To help, here are five of the most common types of apps business users install on their devices.

1. File creation, management, and collaboration

Many small to medium businesses are implementing cloud-based document systems. These systems enable easy file creation, storage, and collaboration between users in the office, coincidentally they also have mobile apps.

If you have cloud-based document systems like Google Apps or Office 365 in your office, it would be beneficial to install the mobile apps for the system that you use. The reason for this is because the mobile apps have the same functionality as their Web-based versions. From your device you can access files, create new ones, share them, and even edit files which means you can be productive on the go.

2. Lists

A good lists app can go a long way in helping to keep you organized. From creating a daily to-do-list to creating a list of long-term tasks or goals, you can create lists when you think of them and easily sync them with other devices and even colleagues.

Lists apps also help because we often come up with things we need to do while away from the office. Because our mobile device is always with us, we can simply add it to an existing list, or create a new one. No having to track down paper that may be lost, or trying to remember things.

While there are many list apps out there, one of the most useful is any.do which allows users to create both work and personal lists and share them with other users. Wunderlist is also great, as it allows users to create lists with sublists and even assign tasks to other people.

3. Notes

Like a list app, a good note app is essential. If you come up with an idea outside of the office, you can jot it down and have the note sync with other devices for action when you are back in the office. Apps of this type are also useful in meetings outside of the office because many of them allow users to record conversations and even add notes quickly. So, if an important idea comes up or is talked about it is recorded and not missed.

Some of the best Notes apps include Google Keep which syncs with your Google account and allows you to quickly create notes. If your office uses Microsoft Office, or Office 365, the best choice would be OneNote which can sync with your Microsoft account, bringing notes to any system. For those who want a powerful notes suite, the best option is Evernote, which works on almost every system and Web browser.

4. CRM

Customer Relationship Management (CRM) tools have become one of the most essential ways for business owners and managers to manage their relationships with their customers. Companies that have integrated a CRM solution have found that overall satisfaction and customer retention has improved.

Because these solutions allow you to quickly view customer data (e.g., contact information, sales history, etc.) it makes sense for mobile apps to be created for anyone working out in the field. In fact, most CRM solutions now have mobile apps that allow you to access customer databases from any mobile device. If you have a CRM solution, especially a cloud-based one, it is worthwhile checking with your provider if there is a mobile app too.

5. Communication

When out of the office, you need a way of keeping in touch with those back at base, or other employees who may also be out of the office. While email is usually enough to cover most communication needs, there are times when you need something more immediate. That's where apps like Google Hangouts, iOS Messages, Microsoft Lync, and even Facebook Messages can help. These chat-oriented apps enable communication wherever you have a data, or Internet, connection.

Beyond this, there are a wide number of VoIP solutions that offer mobile apps. When you install these on your device, you can turn your mobile into your office phone which will function exactly like your desk-based phone. This makes it easier to keep in touch with the office, so be sure to ask your VoIP provider if there is a mobile app you can install on your device.

If you have a favorite business app, let us know. And, if you are looking for a way to increase the value your business can provide customers, contact us to learn how a mobile solution can help.

Published with permission from TechAdvisory.org. Source.

October 15th, 2014

iPhone_Oct13_CIf you have an iPhone and have updated it to iOS 8, you have likely noticed the drastically improved Notifications Center. Apple has finally added better functionality to this popular feature and even increased the overall usability. If you have been using this function, did you know that you can customize the Notifications Center?

Customizing Notifications Center with widgets

While the Notifications Center has been an iOS feature for a number of versions now, Apple finally added more functionality to the Center in iOS 8 by turning on widget support. Widgets are essentially small apps that are meant to provide some of the functionality of a main app.

In the case of Apple, widgets can be added to your Notifications Center to enhance the overall look and functionality. For example, if you have Evernote installed on your device, you can add a widget to the Notifications Center that allows you to quickly create a new note or recording without having to open the app. Other widgets allow you to add an enhanced weather forecast or even a calculator.

In iOS 8, widgets have been enabled by default and can be interacted with by swiping down from the top of your screen to open the Notifications Center. From here, you can tap on Today to view relevant information for the day. This information is from a widget Apple calls Today Summary. You can add more widgets to the Center by:

  1. Opening your Notifications Center.
  2. Tapping on Today.
  3. Scrolling down to the bottom of the screen and tapping on Edit.
This will open a screen that lists all of the available widgets. Widgets with a red circle and minus sign beside them are already added to Notifications Center, while apps under DO NOT INCLUDE can be added. Tapping the green circle with the plus sign will add the widget, while tapping the red circle with the minus will remove it.

You can change the order of the widgets too, by tapping on the three lines to the right of the name and moving it up or down. When you are finished hit Done at the top of the screen and you should see the changes implemented immediately. If you are looking for more widgets, you will need to install apps that are widget compatible. We've found that a quick Internet search for "iOS 8 apps with widgets" returns lists of some great apps for you to try.

Customizing notifications for various apps

As you install and update apps, you may find that they start notifying you whenever there is a change, or where it is desired that you pay attention to some new information. Some of these notifications can be quite annoying, especially if you aren't really using the app at the moment, or you deem the notifications to be useless.

You can customize your app's notification settings by:

  1. Opening the Settings app.
  2. Selecting Notifications from the Settings menu.
  3. Tapping on the app you would like to change the notification settings for.
In the screen that pops up you should see a number of options including:
  • Show in Notification Center - The maximum number of notifications to show in the Notification Center.
  • Sounds - Play a sound when you receive a notification from this app.
  • Badge App Icon - Show the app's icon in the notifications.
  • Show on Lock Screen - Show the notification on the device's locked screen.
You can toggle these on and off as you wish.

Turning notifications off

If you would like to turn off all notifications for an app, you can do so by:
  1. Opening the Settings app.
  2. Selecting Notifications from the Settings menu.
  3. Tapping on the app you would like to change the notification settings for.
  4. Sliding the radio to the right of Allow Notifications to Off.
If you are looking to learn more about iOS 8 and how to get the most out of your iDevice, contact us today.
Published with permission from TechAdvisory.org. Source.

Topic iPhone
October 14th, 2014

GoogleApps_Oct16_CGoogle Analytics has become the most popular way for businesses of all sizes to track relevant website data like visitor information, clicks, links, etc. While this platform is useful, there is always the chance that it may not be configured properly, or your site may have data related weaknesses that inhibit useful data tracking. Luckily, Google has introduced a diagnostic tool to help.

About the Google Analytics Diagnostics tool

If you use Analytics then you know that this is a data heavy application that can quickly go from easy to use to a complicated mess, especially if you are tracking more than a couple of entities. Essentially, ensuring that the data being generated by Analytics is correct and sites are performing their best is not so easy if you're not an expert.

To help, Google implemented the Analytics Diagnostics tool which scans Analytics features like tracking code, account configuration and data on a regular basis. After each scan, you are provided with notifications about changes and potential issues that should be implemented in order to make sure the data collected and performance is optimal.

What does the Diagnostics tool look for?

There are a wide variety of information this tool looks for and it can provide you with notifications for a number of different issues:
  • The Analytics tracking code on pages you want to track is missing or the code is not configured properly.
  • Goals or set data trackers have stopped working or reporting.
  • Your visitor data isn't being recorded properly.
If errors are found, and you're the primary account linked to Analytics, or have editing permissions, you should see a notification bell with a red box and a number at the top-right of the screen when you log into Analytics. The number will show how many Diagnostics notifications you have that require your attention.

How to use this tool

This tool is configured to check your Analytics actions on a regular basis by default, so you should see notifications pop-up only if there are issues found. Should you notice that there is a red box above the notification bell at the top-right of the analytics screen, you can click on it to open a drop-down box.

This box shows notifications with:

  • A description of the problem - So that you immediately know what you are dealing with.
  • Check again - If you have fixed the issue, or updated, click this to get the tool to check if it is working now.
  • A link to the relevant Analytics page - Clicking this will take you to the page or section where the problem was noticed, so you can take action to remedy it.
  • Details - A link that when clicked on will allow you to learn more about this error and see possible solutions. Click on Learn more to open relevant learning material developed by Google.
If you are looking to learn more about this tool and how you can use Google Analytics to track vital website data for your company, contact us today to see how we can help you set it up and even manage it.
Published with permission from TechAdvisory.org. Source.

October 14th, 2014

Facebook_Oct13_CAs a business owner, there is a good chance that you have a Facebook Page. Many Page owners are keen to help expand their customer base and regularly post content on the platform, looking for increased interaction. While it is certainly easy to keep the posts flowing, posting successful content is more difficult to achieve consistently. A recent study by TrackMaven has made things a bit easier for businesses by highlighting useful elements that make up effective posts.

About the study

TrackMaven focuses on providing digital marketers with competitive intelligence. The company commissioned a study that looked at 1.5 million posts across 6,000 different Facebook Pages, in an effort to try and figure out what makes a so-called perfect post. According to the study, the idea of 'perfect' is a post that has gone viral on News Feeds and has extended overall content reach.

Essentially what they found is that there is no one perfect post! Rather, there are a number of post elements that, when combined, will usually lead to an increase in overall post reach and success. Here is a brief overview of the five common elements the most successful posts include.

They ask questions

The study found that on average, posts that ask a question will see 23% more engagement than other posts. While this makes sense, after all a question is really a call to action that aims to get the reader to do something, not every post works with a question.

If, for example, you are introducing a new event, or posting updates about a recent company gathering, questions may not make the most sense in this context. The key is to only include questions when they seem appropriate or a natural fit. If you want to inspire some action in your customers then a question can work well and urges people to actually do something more than simply look at a post.

The hashtag is used (sparingly)

In Facebook, as in other social networks, the hashtag is used to not only highlight words in a post, but to also make the post searchable. If you click on a hashtag on a post, you should see other posts also using that tag. When used in the right way, a hasthag can really increase engagement with your posts.

Interestingly enough, the TrackMaven study found that posts with hashtags saw 60% more engagement than those without. The key here is to use them sparingly! In other words, don't hashtag every word, or cram them all at the end. Instead, try to hashtag common words, or words associated with the company or content, directly in the content.

They post on weekends or off hours

There are hundreds, if not thousands of studies online looking at when the best time to post content is. Many conclude that the ideal time is different based on industry, type of business, audience, etc. While this is true, this study highlighted that companies who post after business hours and on the weekend can see increased interaction.

For posts on Sunday, interaction rate was 25% higher than similar content posted on a Wednesday, while posts that show up on News Feeds after 5:00 pm Monday to Friday will see over 10% higher interaction rates.

The key point here is that it could be a good idea to post your content when your audience is more likely to look at Facebook. Most business managers, owners, and even customers probably aren't looking at Facebook during business hours, so try scheduling content after the working day or on weekends.

They are visual

Take a look at your own News Feed and you will notice that a large majority of content on there is visual in nature. Be it videos, images, links with images, etc, Facebook is a highly visual platform.

The study, unsurprisingly, found that posts with visual content had higher interaction than posts with just text. In fact, posts with visual content had an average of 2.35 interactions per post while posts with just text had 1.71 interactions. While these numbers aren't high, it stresses that if you want your content to be shared or interacted with, visuals help.

They reach a general word count

A lot of people, when using social media, tend to be viewing Facebook on their mobile devices, or when they have a couple of spare minutes. What this equates to is people quickly scanning their News Feed and moving onto another post after only a few seconds, or less.

It is best to strive for a wordcount that is easily scannable for most posts. The study found that posts with 80-89 words inspired more engagement than shorter posts. This indicates that a good word count might be in the range of 70-100 for maximum effect. That being said, there are a number of professionals out there who use Facebook as an almost-blog and post longer content, who are relatively successful. We recommend trying out a few longer posts as well, just to see how people interact with them.

If you are looking to learn more about Facebook for your business, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.