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February 23rd, 2015

SocialMedia_Feb23_CYou’ve been waffling around on social media for months, hoping to get that increased spike in business you’ve heard rumors about. But after storming out of the gates, signing up for Twitter, Instagram, Linkedin and others, you’ve seen little by way of results - and have less than a few hundred social media followers to show for it. Not to worry, there are some proven strategies that will leave you smacking your forehead and wondering why you didn’t think of them. Read on for some sensible social media tips that will get your business rolling.

Undoubtedly, the most important strategy to use in your social media plan is...to have a strategy to begin with. Know how much time you can dedicate to social media, block out the hours to focus on it and don’t waste that time checking out friends’ vacation photos or celebrity twitter feeds.

If you don’t have a strategy, you’re going to waste time posting irrelevant updates that won’t engage with your audience. To help you plan an effective social media strategy, here are three crucial tips to get you off on the right foot.

Initially focus on the big three

Most social media experts agree that the three platforms that generate the most business leads, engagement and brand exposure are Linkedin, Facebook and Twitter. When you’re getting started, your efforts should be primarily focused on these three. After you’ve gained followings here, then you can start forging paths into YouTube, Instagram, and Pinterest amongst others.

Post at prime exposure times

Studies have shown that around lunch and dinner time are ideal posting times (since everyone is uploading photos of their meals). As for which days, many marketers agree your posts are most likely to get noticed on Tuesdays and Thursdays. So these are the times to deliver those high-impact messages you’ve been randomly shooting out.

Find the value in your post

On social media, you should always be focused on selling your services, right? Wrong. Only 15% of your posts should concern news about your business and its products. The other 85% should focus on providing fun, valuable and timely content.

When you create a new post, you should ask yourself what’s in it for the customer. What do they get from reading it? Seriously, why is someone going to share your post or talk about your business unless it adds value to their life? Think about the posts you share personally. Do they provide value to your friends and family? We’re guessing the answer is yes.

For more tips on how social media can create buzz for your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 20th, 2015

VMware_Feb20_CIn this era of ever-increasing technological advancement, many businesses have done away with their traditional ways of storing data and decided to go virtual, in order to save on maintenance costs and improve efficiency. There are many different types of software that get the job done, but for businesses that expect high standards, VMware is a global leader in virtualization software. VMware has developed the all-new vSphere 6 to take virtualization up a notch. Let’s take a look at vSphere 6 and what it has to offer your business.

What is vSphere 6?

After three years of development, VMware has finally released vSphere 6, the latest version of its virtualization platform. vSphere 6 is a cloud system that turns physical resources into virtual ones. It also allows users to run multiple operating systems and applications on a single computer. The new vSphere 6 is equipped with new capabilities to suit the needs of business users.

What are its new features?

vSphere was recently updated to version 6 and, along with the update, a number of new features were added that could prove useful for businesses.
  • Content Library - This new function enables users to store virtual machine templates, applications, ISO images and script into a centralized management tool of vSphere, the vCenter. It is very useful when you need to install files or maintain your infrastructure. With Content Library, you can keep everything in one place, allowing easy access when needed.
  • vMotion - Migrating data can be one of the most daunting tasks for administrators. With vMotion, you can move an active virtual server from one physical server to another without downtime. vMotion will retain the network’s connections and perform non-disruptive live migration with a high speed network connection. The whole process takes merely seconds to execute, so users won’t even notice that the server has been moved!
  • Fault Tolerance - On those rare occasions when your company is facing power outage, the damage can be severe. vSphere 6’s Fault Tolerance protects up to 4 virtual CPUs and allows your applications to keep running in the event of server failures. This feature ensures zero downtime and prevents data loss. Fault Tolerance is needed for applications that require continuous protection.
  • NVIDIA GRID vGPU - VMware partners with NVIDIA to bring high-quality graphics to their virtual machines. GRID vGPU provides exceptional graphics when sharing desktops and applications on a virtual server. In the past some applications were impractical to use on a virtual server, due to their need for high-quality graphics cards. But GRID vGPU can bring those applications to life on a virtual platform without the need to install a high-end graphics card.
The new vSphere 6 packs in a whole load of new features and innovations that will bolster many enterprises’ virtual performance. If you’re interested in integrating VMware into your business, contact us today to find out how.
Published with permission from TechAdvisory.org. Source.

Topic VMWare
February 19th, 2015

RepCYou just opened up your inbox to see a LinkedIn invitation to connect with John Doe. You’ve never met the guy, but your interest is peaked. “Is he a friend of a friend? Is he interested in hiring me? What’s his motive?” You might check out his profile to get a better idea about him, but then you reach a fork in the road. Do I accept his LinkedIn invitation, or reject? Check out these arguments for accepting and rejecting to help you make the choice that’s right for you.

Why to reject

Rejectors of stranger invitations have a common argument that’s hard to dispute. If you connect with a stranger, and a trusted member in your network (who you actually know) asks for an introduction to that connection, you may look a bit silly saying you’ve never met the guy. This scenario can obviously be a bit awkward. And LinkedIn rejection enthusiasts like to use this argument as their trump card to silence the opposition.

To go along with this, they may further ask what would happen if that stranger started requesting introductions to valued members of your network? Again, you might find yourself in an awkward situation.

The core philosophy of any LinkedIn invite rejector is that your network should be made up of people you know and trust. Some people see a connection on LinkedIn as an endorsement of that person. If strangers in your network have a bad reputation that you don’t know about, and others see that you’re connected with them, it could be a bad reflection on you.

Why to accept

More people seem to lean toward connecting with LinkedIn strangers than against. But does that actually make it the right decision? Why do people choose to accept invitations from people they don’t know?

People with 500+ connections appear powerful, even if most of their connections are with strangers. Seriously, think about it. Who would you be more likely to trust, a person with 70 connections or one with over five hundred?

More connections also mean a higher chance of being found. More and more recruiters are jumping on the LinkedIn bandwagon and, whether you’re looking for freelance work or for a new job, LinkedIn is a great place to be found. The more connections you have, the easier it is for you to appear in search results.

What’s more, a higher connection count can lead to your profile reaching a larger audience. If you have a business, feel like you have something to say or just want to speak your mind in a professional manner (save the posts about your drunken exploits for Facebook), LinkedIn presents an excellent opportunity to get your voice heard. And the more connections you have, the more people you’ll have the opportunity to influence.

The choice is yours

There is no right or wrong answer when it comes to connecting with strangers on LinkedIn. It comes down to personal preference and objectives. If you want your network to be trusted individuals you actually have a relationship with, then it’s better for you to reject those stranger requests. On the other hand, if you’re looking for more opportunities and are self-employed, connecting with strangers can be a great way to drill up more business.

But there is middle ground, too. Maybe you don’t connect with just any old stranger (like that guy who works for the Bank of Nigeria), but if there is someone who is a friend of a friend or who works in your field, it might be worth connecting with them. Remember, your friends were once strangers too, so maybe that request from Bill who works at your local hardware store will turn into a blossoming business relationship. You’ll never know if you don’t try.

If you’re looking to learn more about LinkedIn and other social media platforms, contact us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

February 18th, 2015

Security_Feb18_CWhatever services and systems we use to share, store or transfer personal and business information online, we want the reassurance that our data is safe and that everything possible is done to prevent it from falling into the wrong hands. But we also know that security breaches happen, as they did with the large-scale celebrity photo leaks in 2014. Since then, Apple platforms in particular have been prevalent in discussions about the security of such platforms - but Apple is now seeking to bolster its security defenses with the launch of a two-step authentication feature for the FaceTime and iMessage applications.

After the fall-out from the celebrity photo leaks, Apple extended the two-step authentication process (also known as two-step verification) to iCloud, the online storage platform at the center of the scandal. The feature was initially introduced only to the user IDs for access to Apple accounts; the motivation for the launch of that extra security measure was the hacking of a journalist’s data back in 2013. But what is two-step authentication and how does it work to protect your data?

The premise behind two-step authentication, which experts recommend all businesses implement as part of their security strategy, is actually pretty simple. Usernames and passwords are all too easily stolen by malicious parties, whether by phishing emails or a more sophisticated hacking attack. So, rather than typing just your username and password to access your account, the password is teamed up with a four-digit verification code which is newly and uniquely generated each time you attempt to access your account.

The verification code is delivered by text message (meaning that to use the two-step verification feature, you’ll need to have a cellphone to receive the SMS on). As a result, even if a hacker manages to get hold of your password, unless they also have your phone by their side then they won’t be getting into your account. This authentication method is already used by organizations around the world including banks, mobile service providers and other companies who recognize the added layer of security that it brings. And now you can give yourself the same level of protection to ensure that only you can FaceTime your family and send iMessages to your friends.

Fear not, there’s a backup plan to ensure that you can still access your accounts if you happen to forget your password or if something happens to your phone so you can longer receive authentication codes. Apple also provides you with a 14-character recovery key that will get you back in if all else fails. To enable two-step authentication for your FaceTime and iMessage applications, login to your Apple ID account, select Password and Security and then click Get Started under Two-Step Verification.

To find out more about using two-step verification and other security measures to protect your business, contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Security
February 17th, 2015

Productivity_Feb12_CThink your tablet is only useful for your favorite Youtube videos, social media updates, or handheld gaming? Think again. Since their introduction, tablets have been synonymous with entertainment but, when properly incorporated into your business, they can boost productivity and help your business thrive. For SMBs, adapting tablets into your work environment can even open up new business opportunities.

You already know that tablets are flexible in use, portable, and make great devices for entertainment. But you can make your tablet contribute much more to your business practices too; it’s just a matter of selecting the right applications and accessories to get the job done. Here are some strategies to turn your tablet into a powerful productivity tool.

Out with the games

Yes, we use tablets to play games; from typical Angry Birds to the RAM-consuming Assassin’s Creed. But for the sake of your business you need to get rid of all such distractions. Burying the games in folders won’t help when you know they’re there. So if you don’t want to waste your time and are keen to be be more productive, delete the games!

In with the work-friendly apps

The pre-installed apps such as calendar, calculator, email, clock/timer are all useful tools you'll want to have at hand. These are great for quick information checking. But your tablet has the potential to do more than telling you the time or helping with numbers. Just head over to the app store, browse through over a million available apps and take your pick. Here are a few popular ones to get you started:
  • Dropbox - This app lets you store, synchronize, and share files online. You can gain access to your files or share them with your colleagues anywhere, anytime. And what’s more, it’s safe! With Dropbox installed, your tablet becomes a powerful device that enables you to bring up anything you might need for references while working. Alternatives include Google Drive and OneDrive.
  • Skype - Most businesses are starting to take advantage of the features Skype offers. Need to discuss something with your teammates? You can get in touch with them by using the instant messaging or group call features. Skype also allows you to share files with your colleagues with a simple drag-and-drop function.
  • iWork - If you're an iPad aficionado you'll find that iWork boosts your productivity, with three combined apps - Keynote, Numbers and Pages - that can act as your entire office suite whether you're in the office, at home or on the road.

Organize your home screen

You can focus more on work with a well-organized page dedicated solely to productive apps. Make sure all of your work-related apps are on the home screen. The key is to keep the home screen simple and clean. While you can organize it in any way you wish, it’s best to try out a few different schemes before settling on the one you’re most comfortable with.

Get a Bluetooth keyboard

One of the major disadvantages of a tablet is the lack of a physical keyboard. When you need to handle several documents or do a lot of writing, using the tablet’s on-screen keyboard probably isn’t a good idea. Luckily this drawback can be overcome with a portable Bluetooth keyboard. This way you can easily respond to emails or edit documents. So invest in a Bluetooth keyboard to improve your overall tablet experience and productivity. You'll probably find it soon replaces your laptop.

The tablet trend is in town, and many businesses are already benefiting from these devices. But are you ready to take the plunge? Get in touch with us to see how tablets can help your business.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
February 13th, 2015

BC_164_CAre you prepared for when the unexpected strikes? According to the Institute for Business and Home Safety, approximately 25 percent of businesses don’t reopen following a major disaster. The truth is that disasters happen every day, regardless of location or business size - simply switch on the news for proof. So obviously, it’s wise to think ahead and plan for the worst. Here are some ideas to get you ready for a disaster before it hits.

The difference between disaster recovery and business continuity

While it’s easy to overlook the differences between a disaster recovery and business continuity plan, there are actually some key variations you should be aware of.

Disaster recovery is the restoration of business operations and IT infrastructure after a disaster has already occurred. Business continuity, on the other hand, is focused on maintaining business operations and profits throughout a disaster. While disaster recovery is mainly focused on the slice of time immediately following a disaster (how you replace your equipment and restore IT infrastructure asap), business continuity looks at the bigger picture - the continuity of the company as a whole. It ensures you can run your business and maintain profits during the process of recovering from a catastrophe. It generally includes a disaster recovery plan as part of it.

Creating your business continuity plan

The first step in creating your plan is to identify which of your IT assets are vulnerable to disaster. To do this, you need to ask yourself some important questions, starting with what might happen if you were to lose the functionality of a specific asset for a day, a week or even longer. Answering this question will help you identify your most critical IT assets; the ones that are integral to your business operations.

Here are some other important questions to ask when drafting your business continuity plan:

  • What is the purpose of my business continuity plan?
  • What disasters can affect my IT infrastructure?
  • What are my key business areas?
  • Which different business areas, assets and departments depend on each other?
  • What is the longest amount of time I can go without functionality of IT assets?
Once you can answer these, it’s time to start planning. Write down your thoughts, and then contact an IT provider like us for assistance. We’ve helped countless businesses just like yours prepare themselves in order to remain operational throughout catastrophes. We can also help you identify potential problems that you may not have thought of.

Need help creating your business continuity plan? Contact us today to see how we can help you stay running and turning profits when disaster hits.

Published with permission from TechAdvisory.org. Source.

February 12th, 2015

SocialMedia_Feb12_CLong gone are the days when the only photos you would see on your Facebook page were snaps of weddings, holidays and the like. Now, alongside countless selfies in unremarkable situations and obligatory dish-pics of restaurant foods, we are blessed with the meme. Among the most popular memes are photos of cats in odd positions with humorous captions - well, one new entrant to the social media marketplace wants to take that a bit further. It could be about to flood Facebook with lots more cat photos in a bid to protect your online privacy.

But there is more to it than that: the team behind social messaging app Wickr aren’t looking to post images of our furry friends just for the fun of it. In fact, the feline factor is just one feature of the app, known as the Wickr Timed Feed. Wickr actually promises to offer greater security and privacy controls than similar apps like Snapchat - but whereas Snapchat simply lets you set your images to self-destruct once they have been seen by the recipient, Wickr takes an alternative approach.

As well as allowing only pre-approved friends to see your photos within your Wickr feed, the app lets you share each photo through Facebook and control which of your friends can see it. So where do the cats come in? Well, when you first share to Facebook, no-one will see your photo - instead, they’ll see a decoy image of a funky-looking cat. However, Facebook users then have the option to click through to Wickr and, if they are one of up to 151 people you have pre-approved to have access to your real photo, it will be unlocked and the cat will disappear - at least, until the photo automatically self-destructs 24 hours later, as do images on your feed in the Wickr app itself.

If it all sounds a bit like security overkill, then that’s probably because it is. Sharing Wickr photos to Facebook also sounds a little cumbersome, and even more so the process for unlocking a cat-guarded photo, and this could have an adverse effect on widespread take-up of the feature. But it does address genuine concerns surrounding the far and often uncontrollable reach of images and information we post online. What’s more, it appears to be a way to prevent Facebook from claiming ownership of the photos we upload - as much a concern for professional photographers and companies using Facebook for marketing purposes, as for individuals using the platform to keep in touch with friends. Wickr claims that, because the cat photo is all that will be publicly visible unless the bona fide picture is unlocked, that will be the only thing to which the social network could claim to have ownership or reproduction rights.

Whether it catches on or not, the emergence of apps like Wickr is telling of the growing pressure for the usability of social media networks to be balanced with protection for their users’ privacy. It acts as a reminder to businesses to be aware both of potential issues with usage rights for corporate images shared online, and of the need to keep consumer concerns about data misuse in mind when designing social media marketing strategies.

To learn more about how to effectively put social media to work for your business, get in touch with us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 11th, 2015

Androidphone_Feb11_CAs the number of Android smartphone and tablet users continues to rise, so does the competition to gain market share. Android device manufacturers have worked hard to come up with the cutting-edge technology to stay one step ahead of the game. 2015 is the year to expect big things from technology’s biggest names. If you’re a devoted Android user, you’ll love these upcoming devices that are bound to make a big splash.

Samsung Galaxy S6

If you’re a Samsung Galaxy S5 fan, the new Galaxy S6 will be just what you’re looking for. Samsung plans to change the overall design of this model following criticism of Galaxy S5’s conservative style. There are rumors about its quad-HD screen with 2560x1440 resolution, metal unibody, a 64-bit Snapdragon 810 processor with 3GB of RAM, and better camera and battery performance. As usual, the S6 will be available in three storage options: 32GB, 64GB, and 128GB.

Galaxy S6 is expected to debut at the Samsung Unpacked event, scheduled for March 1st in Barcelona. The release date should be around a month after the official announcement. It’s unlikely that Samsung will be making the Galaxy S6 any cheaper than the current Galaxy S5. So far, the estimated price for the 32GB model is around $650, the 64GB model around $800, and the 128GB version could cost an extra $100 more.

Samsung Galaxy Note 5

The Note series from Samsung has always managed to impress Android users. This means Samsung has to come up with something special to stand out further. Word has it that the Note 5 will employ an Ultra HD, 4K display and a camera with up to 50 megapixels. You can also expect wireless charging and a two-day battery life.

The release date for Note 5 is still yet to be confirmed, but Samsung tradition suggests the launch will be somewhere during September and October. As for the starting price, Samsung’s Note series has always been costly, and Note 5’s additional features could further increase the price up to around $750.

Sony Xperia Z4

After Xperia Z3’s debut in September 2014, Sony has been working around the clock to strengthen its Z-series products. The Xperia Z4 is expected to have a 5.5-inch quad-HD screen with a Snapdragon 810 processor. Sony’s smartphones are well-known for their camera quality, and the Xperia Z4 may pack in an even more impressive camera and image sensor. The new sensor will be able to record videos much faster and smoother than the previous Xperia Z3.

Sony has announced that it will not be presenting Xperia Z4 at the world’s largest mobile trade show this March, so we can assume that it will be released at a later stage in 2015. The price is rumored to be around $600-$650.

LG G4

The one thing LG prides itself on is its innovation, and the new LG G4 is sure to house some extra features. There’s a possibility that the G4 will have an eye scanner to gain secure access to the phone, but a fingerprint scanner would be more likely. LG’s smartphones are already on top when it comes to screen resolution, so G4’s display will probably be ahead of its competitors. Furthermore, a new stylus known as the G Pen will replace the poorly received LG G3 stylus.

Since the G3 is available for $600, we can assume G4 to cost the same or more at its launch. Its release is expected to come in May 2015.

Want to find out how Android phones can fit into your workplace? Get in touch with us today and see how we can help.

Published with permission from TechAdvisory.org. Source.

February 10th, 2015

Virtualization_C_164You’ve just got word that one of your competitors has virtualized half its IT assets, and that they have almost doubled their profits as a result. You think it’s time for you to jump on the bandwagon and reap the same benefits, BUT...you’re a bit nervous. You have no idea where to start. You may not even know what virtualization is (it basically moves your hardware and software offsite and therefore out of your office). Should you virtualize everything or one thing at a time? What should you virtualize first? If you’re feeling overwhelmed by the whole idea and need some guidance, this article will give you some pointers on where to start.

The key to successful virtualization is to not virtualize too much too quickly. Choose one or two items you’d like to test out, and then give it a go. By only focusing on virtualizing a few assets, you’ll be able to accurately measure how much your business is benefiting from virtualization.

Once you’ve decided to make the jump into virtualization, here are a few tips to keep in mind.

Don’t virtualize for the sake of virtualizing

If you have 20 PCs running on an older operating system, but they are still producing results you’re happy with, it may be best to save your money and hold off on virtualization until you really have a need for it.

On the other hand, if you’ve been thinking about buying a new server, it may be smarter to consider getting a virtual server instead since the need is already there.

Understand the risks and challenges of virtualizing individual assets

Server, desktop and application vendors have unique and evolving licensing rules concerning virtualization. With vendor licensing audits becoming more and more frequent, you may be in for a major financial penalty if you’re not following the rules.

It’s been reported that one company saved $4 million in hardware expenses through virtualization. However, they lost $52 million for not remaining in compliance with the software licenses.

Try virtualizing more than one asset

If you start out only virtualizing your server and it doesn’t show immediate benefits, that doesn’t mean you should just give up on virtualization completely. The fact of the matter is that virtualization does save businesses millions of dollars every year in IT expenses, giving them a productivity boost in the process.

You can virtualize many physical assets of your business besides servers. This includes applications, laptop hardware, operating systems and more. All the virtualization process does is deliver these assets to you via the internet instead of having the physical product in your office. So if the server virtualization doesn’t work for you, maybe virtualizing another asset will.

Or it could simply be that your IT service provider is the real problem. Maybe you haven’t found the right virtualization vendor that works best for your business. The only way you’ll ever find out is if you don’t give up the first time you encounter a failure.

For more information about virtualization and how to effectively integrate it into your business, contact us today.

Published with permission from TechAdvisory.org. Source.

February 6th, 2015

BusinessValue_Feb6_CIn this era of ever-present technology, mobile phones are among one of the most frequently used devices for Internet access. They've changed the way most people live; gone are hardcover books, in are eBooks, no more paper money, it's PayPal all the way. So what does this mean for businesses? It means you can no longer ignore the power of mobile! It’s convenient, popular, and here to stay. Check out some of these mobile marketing tips to make sure you’re on top of things and can deliver what customers expect from your business.

Use QR codes

As far as mobile marketing tools go, QR coding is among one of the most powerful. With QR codes you can set up announcements about special events, coupons, newsletters, updates on your latest products, etc. Your potential customers can simply scan the QR code with their mobile devices and see what you have to offer.

The real benefit of QR codes is they can be put virtually anywhere to lead people anywhere online. Imagine putting a QR code on a T-shirt and having it lead to an online coupon for special deals. While the possibilities for placing QR codes are endless, it’s probably not very useful to put them somewhere that doesn’t make sense, like on a street billboard; people can’t scan your QR code while they’re driving.

Buy Facebook mobile ads

Facebook currently has over 700 million active mobile users. Even if that number’s not increasing at the moment, it’s still huge. Many businesses that are competing online have a Facebook page and advertising plans already. But with the majority of mobile visitors on Facebook, all your content and ads should be easy to read and engage with.

Facebook mobile ads display better than normal ads on the right column on Facebook’s news feed. If you don’t make use of this feature, you might be missing out on a large audience.

Make your website responsive

Back in the old days all websites were static, meaning that content was fixed unless you edited the HTML files. Later came the dynamic website, where content was changeable once you refreshed a web page. Now we have responsive websites, which conveniently adjust themselves to different browser sizes or a mobile device’s screen size.

Responsive websites are the future of the web. Imagine how high the bounce rate is likely to be if a potential buyer visits your website on a mobile device, scrolls around to read your content with difficulty, gives it up as a bad job and finds your competitor’s website that is mobile-friendly. That’s why your business website is better off on a responsive design.

Mobilize your E-mail

There are many up and coming marketing tools, but email is still one of the best ways to get great results for businesses. As with Facebook, most people check their emails on a smartphone or tablet. Make sure your message reads well on mobile devices, or your customers might ignore and delete it or, even worse, unsubscribe from future emails.

There are plenty of mobile marketing tools out there. Before implementing them get in touch with us to find the best solution that works for your business.

Published with permission from TechAdvisory.org. Source.