How to start your company’s ORM

How to start your company’s ORM

Almost every company out there has a website and social media presence, but the most successful ones also use Online Reputation Management (ORM). Simply having an online presence is no longer enough; your company must also be constantly monitoring it.

What businesses gain from online reputation

What businesses gain from online reputation

The Internet isn’t merely developing – it’s growing and expanding rapidly. For businesses, this means ample opportunity to extend their reach to a wider audience. When it comes to buying products and services, most people turn to the Internet for advice on the best providers.

5 mistakes that ruin your online reputation

5 mistakes that ruin your online reputation

Businesses are relying on social media more than ever to get their voices heard on the Internet. Social media is a powerful tool to connect with customers and to establish an online presence. However, so many companies make mistakes that are too important to ignore, and which could seriously damage your online reputation.

Tips to grow your social media audience

Tips to grow your social media audience

Does figuring out how to grow a social media audience for your business leave you scratching your head? Do you wonder if it even matters if you have a social media presence in the first place? If you’re asking yourself these questions, then look no further.

To connect or not: LinkedIn strangers

To connect or not: LinkedIn strangers

You just opened up your inbox to see a LinkedIn invitation to connect with John Doe. You’ve never met the guy, but your interest is peaked. “Is he a friend of a friend? Is he interested in hiring me? What’s his motive?” You might check out his profile to get a better idea about him, but then you reach a fork in the road.

Tips on Dealing with Twitter Complaints

Many companies are turning to Twitter to increase their online presence. This is a bit of a double-edged sword, as companies can easily reach a large amount of existing and potential clients at the same time. The downside is, if there is a negative tweet about your business, all subscribers can see the complaint.

Use LinkedIn the Right Way

It’s not enough to simply put LinkedIn on the radar of your social networking marketing strategy. These tips will help you maximize the value from this unique professional social networking tool.

With a still-growing user base of at least 120 million, LinkedIn has become THE professional social networking tool of many businesses.