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June 5th, 2013

GoogleApps_April24_CThere are many features that make up any social network, with posts likely being the most important. This is where you share information, and interact with followers/friends/other users. For businesses like yours, each post is the key to your online presence, as such it needs to be engaging. If you use Google+, there are some built in features that allow you to make your posts more engaging.

Here's four things you can do to make your Google+ posts more engaging

1. Use formatting What many users don't know is that they have text formatting options that allow you to put emphasis within the body of the post. For example you can:

  • Bold words - If you put an asterisk on either side of the text, it will be bolded. e.g., bold will show as bold in the post.
  • Italicize words - Putting an underscore before and after text will italicize them. e.g., italics will show as italics in the post.
  • Strike through words - Placing a hyphen around a word/word will strike through the text. e.g., -strike- will show as strike.
Using proper formatting, especially bold or italics, will draw a reader's attention. For example if you write a post about an upcoming company event, you can bold the date, or put the name of a book, show, video, etc. in italics.

2. Post something and then comment on it Social media, especially Google+, is all about interaction. You want to communicate with your followers or be the conversation starter. One commonly observed trend about Google+ is that its users tend to be more interactive than on platforms. As such, it would not be good idea to just post a link on your profile and leave it - you'll be missing out on potential interaction!

Instead, when you post a link, share content or another post, share it first and then comment on it. Ask your circles for their opinion, thoughts, ideas, etc. When they interact with you, be sure to reply and keep the conversation going.

If you notice that you have made a mistake or grammar gaffe, hover over the post and select the downward facing arrow in the top-right of the post box. Click on Edit Post to make changes.

3. Tag people There will be times when you mention specific people or companies in your posts. Why not create this into a potential for engagement by tagging them? You can do this by putting an @ or + sign and typing the person/company's name. Just make sure there is no space between the @ or + sign, and when you type the name, a pop-up box should show up and allow you to select the profile. Clicking on it will add a link to the profile in the post and will also automatically share it with them when you hit Share.

4. Vary your content A key to an engaging profile is that it needs to be varied. Don't focus on sharing links or just pictures as this will eventually cause users to stop interacting with you. A good mixture of shares, +1s, images and original content with links will keep those in your circles much more interested.

While Google+ isn't the most popular social media platform today, Google is investing heavily in it, and it appears to be paying off. If you are looking for ways to get your profile and presence established before the big rush, let us know, and we may be able to help.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
May 8th, 2013

In today's world, individualism is striven for and encouraged. If this is true then why do all of our mobile devices essentially look the same on the outside? From Apple to Samsung, they all look similar. This has led to users expressing themselves through their home screens and apps. Admittedly, this is a lot easier on an Android device, it just takes a bit of tinkering.

Here's how you can customize your home screen. Please be aware that this article is written for devices running Android 4.0 (Ice Cream Sandwich) and later. Older versions are similar, and differences have been noted where needed.

Wallpaper it up Android offers three different ways to customize your wallpaper/background:

  1. Gallery: This option allows you to pick a picture you have taken and apply it as your phone's wallpaper. The images can be stored on your phone's memory, cloud albums or Picasa/Google+ account.
  2. Wallpaper: If you don't have any pictures in your Gallery, or prefer to use one provided by the manufacturer you can select this option. Note, the wallpapers available to you will be different depending on what company made the phone.
  3. Live Wallpapers: Live Wallpapers are similar to Wallpapers - they are made by the phone's manufacturer - but these have been animated. For example, there's one that simulates water drops in a pond when you tap the screen.
Whatever you set as your background will be synced with your Google account, and should transfer to any other Android device you sign into using the same account. If you chose a device specific background, these won't transfer over. To set the background navigate to an empty home screen on your device and press and hold on the screen. You should be given the option to change the background which will be applied to all of your device's home screens. Note: This will vary depending on the manufacturer.

Folders: I choose you On most Android phones, the apps you download and install are accessed through the App Drawer. You can create shortcuts to these apps which can be placed on the home screens for quick access. This can be done by opening your App Drawer (usually a grey circle with six squares) finding the app you want, then pressing and holding it for a second or two. The App Drawer will close and you will be able to place the icon on the home screen.

You can move icons around on the home screen by pressing and holding them until the phone vibrates, then moving them where you want. Moving to either side of the screen will switch to the home screen to the left or right. You can also put similar app icons into folders by picking one and dragging it on top of the other. These apps will be placed into a folder, which can be renamed if you open the folder and press on the name.

Widgets and icons

A major part of the 'Android experience' is widgets. Widgets are essentially small apps that often show important information. For example, there's the Gmail widget that will show your new emails right on the home screen. There are a ton of widgets, and many apps have widgets as well.

To access widgets press the App Drawer icon and select Widgets from the top of the screen. Pick the widget you like, long-press on the icon and drag it to where you would like it to go on your home screen. On older versions of Android, you can press on a blank part of any home screen and a list should pop-up, allowing you to add widgets.

If you can't find a widget on your phone, a quick search of the Google Play store will return lots of widgets. After you download and install them, they should be in the Widgets section of the App Drawer. You just have to drag and drop them onto the home screen.

These are just three ways to customize your Android device's home screen, in fact, there are many more ways to customize your phone. One of the more popular ways is to install launchers. Launchers are programs that emulate another Android device's home screen. Say you have an HTC device, but don't like the look of the home screens, you can install a launcher to completely change it. One of the most popular launchers is Go Launcher which allows you to install themes, new layouts and even new buttons.

For some great examples of just how customizable Android's layout is, you should check out LifeHacker's Featured Home Screen page. What's your favorite layout? Let us know.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
April 10th, 2013

Benchmarks are an important part of any industry, they allow companies to have a base from which they can compare, or operate off of. When it comes to smartphones, there are a number of different benchmarks available. The main one for Android devices is Google's Nexus line - devices that Google thinks are the ultimate 'Android experience'.

This year, there are two new Nexus devices to tempt eager buyers. There's the Nexus 4, a 4.7 inch phone made by LG and the Nexus 10, a 10 inch tablet made by Samsung. Here's a brief overview of the two devices based on the five most important aspects most business users look at when looking for a new phone.

The display The display is one of the most important components of any mobile device, as it's what enables us to use it. As such, development companies are pushing the envelope in terms of resolution. The Nexus 4 has a 4.7 inch display with a 1280X768 (HD) screen. The display is on par with other devices currently available, and many reviews have noted that the display is the best they've seen in midday sun.

Samsung is well known for their displays, take a look at a ES900 TV next time you're in an electronics store and it's hard not to stare in amazement at the picture clarity, not to mention the thinness. This quality transfers over to the Nexus 10. The display is 10.1 inches, and has a resolution of 2560X1600 - the same resolution as the new 13 inch MacBook-pro Retina display.

Another noteworthy point related to the display of these devices is that they both use Corning's Gorilla Glass 2, which make them considerably more scratch resistant than older devices.

Battery life For business users, the amount of time they can use a mobile device before needing to charge it is crucial. The battery on the Nexus 4 should be powerful enough to get you through the day with moderate usage. Reviews are coming back that the device is actually fairly poor in terms of battery life. According to engadget, "our standard video rundown test, which consists of looping a movie at 50 percent brightness with WiFi on (but not connected) and normal pull notifications for email and social media, (the Nexus 4) lasted for five hours and 18 minutes before the battery died." Most business users will likely be charging this phone at the office.

The Nexus 10, when subjected to the same test by engadget writers, lasted almost seven and a half hours. This isn't bad, considering the display, but it isn't great either, almost every tablet of the same size lasted longer. The late 2012 iPad lasted for just over 11 hours for example.

Processing power The faster the processor, the better the apps will run. The Nexus 4 has a 1.5GHz quad-core processor which is comparable to other high-end devices currently available. This processor should be more than capable at handling all you can throw at it, and likely will for at least the next year or two.

The Nexus 10 has a slightly more powerful 1.7GHz quad-core processor, which is currently one of the fastest processors available for mobile devices. As with the Nexus 4, the tablet should be able to hold its own for at least the next few years.

The OS As is tradition, the release of new Nexus devices means a new version of Android. This year, Google has released 4.2, however, it's an incremental update rather than a completely new version of Android - 4.2 is still called Jelly Bean. The new update brings a number of features including a small update to the layout, a new camera app and a new keyboard where you can swipe your finger over the letters to spell words.

The biggest new feature in 4.2 is the ability to set multiple users. Each user gets their own private environment with different apps, settings and files. The downside to the multi-user environment is that it's only available for tablets at this time. It will likely be available for smartphones in a later update.

Price and availability When it comes to picking devices for use at the office, price will play a large part of which device business users select. While the Nexus 7 tablet, released earlier this was ridiculously cheap considering it's specs, both of these devices carry on this trend.

The Nexus 4 is available in a 8GB or 16GB versions for USD$299 and USD$349 respectively. Both versions come unlocked and can support nearly every network around the world. The only downside is, there's no LTE. So if you upgraded to a LTE plan in the past few months, you may want to give this one a pass. Does the price seem a bit high? The next cheapest device with similar specs is USD$450. Based on price alone, this phone is worth it, and if you live in the US, UK, Canada, Australia, France, Germany or Spain, you can pick one up now. Other countries will likely have to wait a couple of months.

The Nexus 10 is available in either 16GB or 32GB for USD$399 or USD$499, respectively. While this is a fairly large chunk of change, the iPad starts at USD$100 more. Like the 4, the Nexus 10 is, comparatively, a good deal when looking at price alone.

All Nexus devices can be found on the Google Nexus Store.

Ultimately, are these devices worth it? If you're looking for a new Android device that isn't too costly and don't want to bother being locked into a contract where you can't replace your phone. these devices are a good to great choice. Wondering how they will work in your organization? Contact us, we may have a solution.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
March 13th, 2013

Security_May02_CSecurity is an important issue for many business owners and managers. Many work with their IT department or an IT partner to ensure their network and systems are secure from threats. But what about your email, social media and bank accounts? The weakest link of these online accounts is your password, hackers know this and that's what they target. Do you take steps to ensure that you have a strong password?

If you want to minimize the chances of your password being hacked, here are five things you should NOT do.

1. Don't pick short passwords

While short passwords are easier to remember, they are also easier and quicker to hack. The most common way to hack passwords is by using brute force: Developing a list of every possible password, then trying this list with a username.

Using a mid-range computer like the one many have on their desk, with a normal Internet connection, you can develop a list of all potential passwords astonishingly quickly. For example it would take 11.9 seconds to generate a list of all possible passwords using five lowercase characters (a,b,c,d,etc.) only. It will take about 2.15 hours to develop a list of all possible passwords using five of any computer character. Once a hacker has the list, they just have to try every potential password with your user name.

On the other hand, a list of all 8 character passwords with at least one special character (!,@,%,etc.) and one capital letter would take this computer 2.14 centuries to develop. In other words, the longer the password, the harder it will be to hack. That being said, longer passwords aren't impossible to hack, they just take more time. So, most hackers will usually go after the shorter passwords first.

2. Don't use the same password

The way most hackers work is that they assume users have the same password for different accounts. If they can get one password, it's as simple as looking through that account's information for any related accounts and trying the original password with the other accounts. If one of these happens to be your email where you have kept bank information, you will likely see your bank account drained.

It's therefore important to use a different password for every online account. They key here is to try and use a password that's as different as possible. Don't just add a number or character onto the end of a word. If you have trouble remembering all of your passwords, try using a password manager like LastPass.

3. Don't use words from the dictionary or all numbers

This article published last year on ZDnet highlights the 25 most popular passwords. Notice that more than 15 contain words from the dictionary, and most of the rest are strings of common numbers. To have a secure password, most security experts agree that you should not use words from the dictionary or number combinations that are beside each other (e.g., 1234).

4. Don't use standard number substitutions

Some users have passwords where they replace letters with a number that looks similar, for example: h31lo (hello). Most new password hacking tools actually have combinations like this built in and will try a normal word, followed by replacing letters with similar numbers. It’s best to avoid this.

5. Don't use available information as a password

What we mean by this is using information that can be easily found on the Internet. For example, doing a quick search for your name will likely return your email address and social media profiles. If you have pictures of your kids, spouse, pets, family, their dates of birth, etc. on your Facebook profile and have put their names in captions, it's possible for a hacker to see this (assuming the pictures are shared with the public).

You can bet that they will try these names as your password. You would be surprised with the amount of personal information on the web. We suggest searching for yourself using your email address(s), social media profile names, etc. and seeing what information can be found. If your passwords are close to what you find, it would be a good idea to change them immediately.

There are numerous things you can do to minimize the chance that your passwords are stolen and accounts hacked.

 

Published with permission from TechAdvisory.org. Source.

Topic Social Media
February 13th, 2013

SocialMedia_Feb12_CThe Internet has brought many changes to both companies and the people that use it. One of the more popular Internet based services is social media. Almost everyone with an Internet connection has a presence on at least one site, companies included. While most companies use social media for marketing, and connecting with customers, they can also use it to learn more about potential new hires.

Here's three steps you can employ to learn a bit more about potential hires before they come in for an interview.

1. Google them Googling yourself can be seen as vain, however putting a potential hires name into Google Search is smart. You can enter their name along with specific queries that can help you narrow information down. One thing you can do is enter their name with double quotes around it and the city they are based in, this will help you find their presence on related social media sites. You can also put their area code, zip or postal code to narrow down the search.

The point of this is to help you find more information about the person without having to search on individual social media sites. This will also return results like photo albums, recent account activity and maybe even some hobbies and interest groups. Searching on Google, or other search engines is a good way to see if the prospective employee is legitimate.

2. Take a look on Facebook Almost everyone and their dog are on Facebook, so don't forget to search for them on this popular service. With the recently announced Graph Search, this should make searching a lot easier too. Enter their name, along with some specific interests or information from the resume and the chances of finding this person's profile go up.

While some would argue the ethics of doing this, you may see information or posts that counter information in the resume, or even paint a better picture of the applicant. For example, you can ask them about their family when they come in for an interview. It could prove to be a great ice breaker.

3. LinkedIn Most social media sites focus on the social aspect of people's lives, while LinkedIn focuses on the more career and professional oriented areas. Searching for the candidate on LinkedIn can often shed more light on their history, and may even showcase common links between you and them. If you notice that the candidate worked for a previous employee, you could contact that employee to see if they have any thoughts about the candidate.

Researching your future hires is a good idea because it can help you learn more about them than you might otherwise do from just an interview. It also gives you a bit of a deeper understanding of if they would be a good fit for the company. If you would like to learn more about how you can leverage social media in your company please contact us today.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
January 16th, 2013

When it comes to most technical systems, there is so much change in one year, that it can be a bit tricky to predict what the next year will bring. Social media is no different. While there are a number of trends that will continue on from last year, there are going to be some surprises along the way too. What we can do however is take our best guess based on what's going on right now.

Social goes mobile The way people view information is changing thanks to increasing adoption of tablets and mobile devices. The adoption rate is forecasted to rise in 2013, with the number of users who view your content on mobile devices soon overtaking those using a more traditional browser.

Because of this, the use of web technology that resizes text, images and other content to any screen size, will become even more popular. What this means for social media managers is that you will need to keep mobile users in mind when developing content and ensure it can be easily viewed on tablets and smartphones.

Visual marketing Visual marketing is the use of video, images, infographics, etc. to get your message across to your target audience. The key to this type of marketing is that it enhances brand memory, recall and identity.

Social media sites like Pinterest, Instagram and Facebook, are perfect platforms that, with effective use, can create an awareness that resonates with target groups, creating increased engagement.

While this marketing concept isn't new, you can expect to see more companies focusing on developing more content that's visual in nature throughout the next year and beyond.

Content marketing (B2B) When it comes to B2B marketing on social platforms, companies have been using content as the main brand driver. This takes many forms, including: Papers, ebooks, infographics, webinars, etc. For example, infographics have proven to be valuable tools in increasing brand awareness. Most companies are well aware of this and it's hard to find a business that doesn't have some kind of content on their website.

In 2013, you can expect to see many enterprises turning to social media platforms like Pinterest, Facebook, Google+, etc. to develop and share content. Couple this with an increase in visual content and there will be an increased trend for smart marketers to develop engaging posts that are also visually appealing.

Google+ is a Google must Google is playing the long game with it's social media platform, Google+. While it currently isn't anywhere near as popular as Facebook, Google is making changes to the platform and turning the service into a central hub for managing your online presence - when it comes to Google that is.

Last year, Google rolled out a number of services, such as Local, into Google+. This forced businesses with a Google presence to use this service to manage it. This trend will likely continue over the next few years, with the slow release of valuable services that are exclusively for Google+ users and force users to switch to them.

In other words, for companies using Google's services: Google+ is a Google must.

Facebook remains king. For now! Despite a disappointing IPO last year, Facebook is still #1 when it comes to social media. This likely won't change in the near future. Facebook is well aware of this and will continue to take steps to keep users.

We can expect Facebook to introduce a premium version of Pages, along with increasingly powerful analytics tools. Alongside this, their mobile advertising service will likely mature into a viable business option. What this means for businesses is that they will need to keep on top of these offerings and figure out how to best leverage their content.

These are just five social media trends for the coming year. Have you identified any more? What do you think will be the biggest change to social media in 2013? We're interested to hear your thoughts.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
December 19th, 2012

One of the more popular communication debates these days is whether employees should be allowed to access their personal social media accounts while at the office. There are many valid arguments on both sides of the debate, but few present the viewpoint of what many employees actually think. A recent report has done just that and raises some interesting issues.

The report, published this past summer by Kelly Services reported on social media in the workplace, and highlighted findings and opinions from three major regions: The APAC (Asia Pacific), The Americas and the EMEA (Europe, Middle East and Africa). Below are some interesting results on the use of social media in the business environment.

Social media at work by region Social media and it's use in the organization is a hot-button topic. Many argue that by allowing employees to access it at the office, they will spend all day surfing their personal accounts and not doing any work. The study found that an average of 30% of employees across all regions feel that it's ok to access their personal accounts while at work. Interestingly enough, the APAC has the highest percentage (48%) of users who think social media access at the office is acceptable, while The Americas had the lowest (16%).

Social media use at work by generation Going a little deeper into the use of personal social media accounts at the office, the survey breaks down the numbers by generation. Not surprisingly, Gen-Y (36%) are the most inclined to think it's acceptable to access social media while at the office. What is interesting about this is that 30% of Gen-X also think it's fine to access these services while at work.

These statistics go to show what most people already know: Younger generations are more embracing of social media. This does run counter however to prevailing thought that all Gen-Y and X want to do, and think it's okay to do, is access social media in the workplace.

Impact of social media on productivity Experts are always saying that social media can help improve productivity in the office. While this may be true, the study found that over 40% of respondents find that social media hampers productivity in the office.

You might predict that Gen-Y, with their higher levels of embracing social media, would think drastically different from other generations. However, the findings say otherwise: 49% of Baby Boomers, 44% of Gen-X and 40% of Gen-Y believe social media hinders productivity.

Impact of social media on work/personal relationships Look a little deeper at the downsides of social media in the report and you find that slightly lower than half of all respondents, regardless of age or location, feel that mixing work and pleasure connections can cause problems in the workplace.

What do the numbers mean? By themselves, the numbers really confirm what we already know - social media is important but the way it's used and viewed differs enormously. Put the findings from the survey together and an interesting picture emerges. The acceptance of social media is growing, and will continue to do so younger more social media savvy generations join the workforce. Social media may be a main form of communication outside of the office, but when it comes to personal use in the office, the majority are not as comfortable with it.

While use and acceptance is growing, this report's findings highlight that many employees still feel that social media is more of a hindrance than an improvement to the working day. This is interesting, because a decent percentage think it's acceptable to log onto such sites in the office, while arguable knowing it causes a decrease in productivity. This is a conundrum all businesses are facing: Do we allow social media to blur the lines between work and life, or resist it? Look around, it's plain to see it's creeping into work and being met with mixed results.

The question this report raises, and doesn't answer, is whether social media and its use by employees at work for personal reasons is a good idea. The truth of the matter is social media isn't going away and reports and findings like these emphasize a need to understand how people embrace and use these platforms. From this understanding it's essential to develop policies that everyone feels comfortable with. Above all, it shows large differences of opinion which indicates a real need for flexibility.

We'd like to know what your thoughts are on social media and how it's currently used in your office. Do you embrace or resist? Let us know.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
November 21st, 2012

Google is a company that’s good at raising the eyebrows of users and critics alike. Recently, they hosted their annual I/O conference, where Google’s many divisions get together and introduce new products and services. This year they made some interesting announcements that have fans drooling, while leaving competitors looking a little less so.

Across the conference, Google had three major announcements:

  1. A Nexus Tablet. As most Android users know, Nexus is Google’s line of mobile devices, they’re what Google thinks of as the benchmark Android system. This year the big announcement was a USD $200, 7 inch tablet, the Nexus 7. With a superfast 1.3 Ghz processor, 1GB of RAM and up to 16GB of storage all in a thin - 10.45mm - body, this tablet gives the iPad a serious run for its money. At half the price of the cheapest iPad, it’s more affordable for nearly all small businesses.
  2. Jelly Bean. Google likes to give sweet - literally - code names to different versions of the Android operating system. The newest version, 4.1 Jelly Bean, has some great new features including the ability to use voice to search, a new location based feature that keeps you updated about what's going on around you, and a faster interface. 4.0 users should see the update in the near future.
  3. Google Glass. Announced a few months ago, Google officially introduced their take on augmented reality, Google Glass, a hybrid mobile device/eyeglasses system. Users wear them as they would any other pair of glasses and interact with their environment through the system. They can record their daily lives, look up addresses and maps, etc. This disruptive technology could change the way businesses interact with customers.
Google has announced some intriguing devices and updates that could help improve the way small businesses operate. The most intriguing device is the Nexus 7 tablet, which could prove to be the best tablet solution for small businesses. If you’d like to learn more about Google’s I/O or any of Google’s other services, please contact us.
Published with permission from TechAdvisory.org. Source.

Topic Social Media
October 17th, 2012

One of the integral pieces of software of the modern computer is the Web browser. While there are a number of browsers available to download, Google Chrome is one of the most popular. One of the reasons it’s so popular is because users have the ability to install apps that bring better functionality, especially for businesses, to Chrome.

Last week we showcased five great apps for Google Chrome. Because there are so many useful apps on the Chrome store, we decided to showcase five more.

  1. Write Space. Write Space is an app that’s a hybrid between Google Docs and Microsoft Office. The app allows users to write in a customizable space with or without an Internet connection. The coolest feature of this app is that it saves automatically, no more losing content when you lose Internet connection or your computer crashes.
  2. Springpad. Springpad is a notebook tool that allows users to collaborate on projects from a number of devices. Employees can use it to share ideas and information while being able to comment on each other’s ideas. Combine it with the Springpad extension for Chrome and users can clip articles, pictures or text from Chrome, and paste it into Springpad for others to view. A great tool to encourage brainstorming.
  3. Offline Gmail. While it would be great if we were connected to the Internet 100% of the time, that’s not the case for the majority of small business owners. If you use Gmail, you know that you can’t access it when you don’t have an Internet connection. With the Offline Gmail app, you can access your inbox, read and reply to messages which will be sent when you next connect to the Internet. A great tool for those on the road a lot.
  4. Aviary. Eventually you will need to edit an image and can’t afford to wait on a designer. Aviary is essentially a free version of Adobe Photoshop. With a ton of similar features, there’s no need to invest large amounts of money when you can do the same thing for free.
  5. Lucidchart. Lucidchart is an app that allows users to collaborate, in real-time, on charts. If you have a presentation to make and need a colleagues help to get it done, the two of you can work on it together and get the task done faster. What’s cool about this app is that it syncs with Google Drive, so your charts are available anywhere. You can also export your work as a .PDF or .JPG.
How to install the apps All these apps can be found for free on the Google Chrome Web Store. To install an app, open the Web Store and search for the app by its name. Click on the name of the app to open a new page that has more information, reviews and similar apps. To install it, press + Add to Chrome, the app will be automatically added to Chrome. You can access the apps you have installed by pressing the wrench icon at the top right of the window, selecting Settings followed by Extensions.

These apps can help tailor your browsing experience to your needs, and give you a better overall browsing experience. If you’d like more information on apps for Chrome, or other ways you can use Chrome in your business, please contact us.

Published with permission from TechAdvisory.org. Source.

Topic Social Media
September 19th, 2012

There’s no doubt as to the use and value of social media for professional organizations and companies of all sizes. It’s the new way to communicate and create rapport with customers. Each service has it’s unique uses and one that’s business oriented has been adopted slowly by SMBs. LinkedIn is a great tool for businesses to connect, on a professional level, with the world at large.

Here’s four reasons why your business should have a presence on LinkedIn.

  1. You have more than 1 employee. With a company profile, you can pick how many people work in your organization, and many small businesses pick 1-10 or 11-50. In these two categories there are over 1.5 million businesses with accounts. Lots right? Add into this the ability to filter companies by industry, location and relationship and you have a powerful search tool that can help you stand out locally.
  2. You want to connect with your peers. Facebook is a great tool for connecting with nearly everybody, while LinkedIn is better for connecting to your colleagues and peers who are constantly sharing topical information and discussions that could be of great use when you’re stuck, or need advice.
  3. You are hiring. LinkedIn is also one of the best job boards for mid-level and higher professionals. If you have a job opening, you can post it on the site and people connected to you and your friends can be recommended for the job. You can also target the posting at professionals who you want to apply, no more having to wade through unqualified candidates.
  4. You don’t want to deal with games/links to cat videos/senseless sharing. LinkedIn is a professional network, as such, there aren’t many time wasting features. If you haven’t bought into, or are tired of notifications about games or other activities, LinkedIn is a great alternative. Just be warned, you won’t connect with your customers on a close basis like you can with other networks.
If you feel it’s time to get on to LinkedIn and would like to know more about the process, please contact us.
Published with permission from TechAdvisory.org. Source.

Topic Social Media