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MobileGeneral_Feb13_CImagine you’ve just had a long day at the office and are on your way home. You step into the busy subway only to have the person beside you pull out their phone and begin playing the latest game with the sound on. While it may be fun for them, it’s likely incredibly annoying to you and everyone else. Do you practice ‘mobile etiquette’? If not, it may be time to start.

Here’s six cell phone etiquette tips you should practice to ensure you show respect to your peers, and people around you while on your phone.

  1. Watch what you snap – Almost every phone has a camera these days, and we can’t help but take pictures of nearly everything. While it is convenient to take pictures with your phone, there are times when it’s not a good idea, such as in a meeting, for example. In general, if you are supposed to be paying attention to something, don’t take pictures.
  2. Indoor voices – It’s not uncommon to hear someone practically yelling into their phone on a busy street. This is often because they think that they can’t be heard by the person on the other end. The vast majority of modern phones have powerful enough microphones and noise cancelling technology to enable users to talk with an indoor voice, even while out on the busy street. If the person you’re talking to can’t hear you, try cupping your other hand over your mouth and directing the sound towards the phone.
  3. Darn you autocorrect! – Most phones use touchscreen keyboards as their input for text. This can be quite inaccurate, so OS developers created autocorrect, which usually picks the wrong word, leading to some potentially embarrassing situations. When typing on your phone, be sure to always read over what you have written before you hit send.
  4. Resist the beep – One of the more annoying things about smartphones is that every time a notification sounds people rush to check it. This can be seen as rude, especially if when you are talking with a customer your phone goes off and you cut off from them to check it. It’s a surefire way to lose the sale! When you’re in meetings, or talking with customers/employees, ignore your phone until you are free to answer/check. If you are expecting an important call, excuse yourself before turning your attention to your phone..
  5. Pick the right notifications – Your phone has numerous notification levels. You can set the phone to vibrate, ring, or for lights to flash, etc. If you are in a meeting, it’s best to set your phone on silent, as even vibrate is enough to distract these days. Really, the only time your phone should be on ring is when you have it in your pocket, or are in a loud location and unlikely to hear it.
  6. Turn it off every now and then – smartphones bring the ability to be always connected, which can be both good and bad. Sometimes being constantly connected leads to higher stress, and increased work hours at the expense of your personal life. You shouldn’t be too afraid of spending a bit of time away from your phone every now and then. Just be sure to let people know that you won’t be answering calls or texts.

Polite use of your smartphone will go a long way toward ensuring you are seen as a person that others want to do business with. What are your etiquette rules in regards to phone use? Let us know.

If you would like to learn more about how to leverage smartphones in your business, please contact us today.

6 mobile etiquette tips

BI_Nov05_CThere’s a difference between business information and business intelligence. Do you know what it is? Do you know which are the best statistics to examine in order to refine your business processes? How about the myths related to business information? Do you know what metrics, often touted by certain ‘experts’ as relevant, are in fact mostly useless? And what about time? How much of it do you have to chase around information that might not ultimately yield any useful results or insights? Is it time you got the real deal on business intelligence?

Many small businesses depend on their IT personnel to provide data that will enhance their business. However, there’s a difference between mere data and enriched information that improves performance. For instance, you might be surprised to find that page views are largely useless. This figure tells very little about how people are actually using your site, which is the most important information you can have. Data that leads to improvements is more than just information. It’s intelligence. There are many types of information which can help businesses become more intelligent.

Visitor flow
Visitor flow follows how users navigate your website. The most important point is to learn about where your customers enter your site, and where they leave. Simple numbers of visitors is not as useful. Let’s say that you are running an online store and that 350 visitors left your site on the ‘confirm order’ page. This might suggest there’s some type of sticking point related to this page. It might be that the wrong orders are loading. It might be that a sudden tax add-on that wasn’t fully clarified caused users to cancel the purchase. Regardless of the reason, this type of business intelligence may help you make positive changes in the online experience you create.

Traffic sources
Traffic sources tell you where your customers are coming from and therefore what’s driving people to your site. Wouldn’t it be helpful to know the type of sites which are leading to yours? With that information, you might step up advertising and marketing within those sites, and bring even more business your way. Traffic sources are also a great way to measure the effectiveness of advertising.

Keywords
When you know what keywords people use to find your business online, you can begin tailoring your pages to contain more of them. You can also begin applying those keywords in advertisements, banners, and promotional efforts you invest in online. By better meeting user desire and expectation you can raise your profile above that of competitors.

Conversion rates
Your business makes money when people buy your product or services. Conversion rates can help track users through the entire sales experience. By finding out key data about where users spend time online, where they enter the sales experience, and when they leave, you are better able to adjust your product or service, your presentation, and perhaps your website design. By finding peak points of purchase, you can pinpoint successful pages or links too. By finding weak points of purchase, such as abandoned online shopping carts, you might be alerted to tech problems or layout aspects that interfere with more robust conversion rates.

Bounce rates
Bounce rates reflect the number of users who visit your site but leave without looking at any other pages. In a best case scenario, it means they find what they are looking for on your site fast. In the worst case scenario, it means that your users lose interest immediately, and big changes on your site have to be made. A high bounce rate can be changed through rich content development that engages users to remain within your site, exploring what your business has to offer in terms of products and services, and more.

Bounce rates are a great example of the difference between metrics and information. IT might present stats that show 3,000 people are visiting a site each day. This might seem like good news, until it’s revealed that the bounce rate is 2,999. This is the difference between information and intelligence.

Business intelligence creates a better opportunity to maximize your production and profits. We can help in that process, so get in touch today.

Published on 14th February 2013 by Jeanne DeWitt.

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