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At the end of the day, the success of any business comes down to whether it’s making a profit. But building and maintaining relationships with the customer base responsible for that revenue is even more significant. Visionary business owners are implementing customer relationship management (CRM) systems as a part of their business operations.
Imagine a product that you purchased a couple of days ago breaks after its first use. You contact customer support and describe the issue, only to be told to wait for another representative to call you back. You wait for hours, and still nobody calls back. After sending an email to customer support, there’s a chance you get a call back, but it’s from someone unfamiliar with your problem and you awkwardly have to explain yourself for the third or fourth time. An effective customer relationship management system can eliminate this problem and many more. Here’s what you need to know.
Customer relationship management is a system that allows businesses to manage, record, and evaluate their customer interactions, in order to provide better services and boost sales. You can use CRM to store customers’ contact details, accounts, leads and sales opportunities all in one place, usually in the cloud so that the information is accessible by anyone in your organization, and at any time.
If you’re looking to improve customer service and increase sales conversion with CRM, contact us today and see how we can help.
Published on 7th April 2015 by Jeanne DeWitt.