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With a large number of technological devices and access to an incredible amount of data, our collective attention span is shorter than ever. This has posed a serious issue for SMBs. A rising number of companies and app developers are taking popular concepts and elements used in video games and applying them to business situations with the goal of holding our attention.
The term to describe this trend is gamification, but what is it, and how can businesses use it?
What is gamification
Gamification is the application of game design techniques and mechanics to non-game applications. Foursquare and its badges is a good example of this – users check in at locations to earn points, unlock badges and compete with their friends. Do they win anything? Nothing physical, but there’s something satisfying with competing with other people to be the best.
While gamification got its start with technological related operations, it has since been integrated by businesses of all sizes. Business that have adopted elements of gamification have seen improved user engagement and ROI.
How can businesses leverage gamification?
Gamification is interesting because it can be applied in a variety of different business situations. For example, here are three such uses:
There are many uses for gamification and we’ll continue to see new and innovative ways to deploy it in organizations. If you’re interested in ways you can implement aspects of gamification in your business, or would like to learn more, we are here happy to sit down with you for a chat. Please contact us.
Published on 14th May 2012 by Jeanne DeWitt.