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BI_Sep05_CIf you were to visualize the relationships between different industries and companies it would probably look like a giant web of interconnected nodes linked to each other. Indeed, almost every company relies on other companies to operate, and these companies in turn rely on others. One of biggest relationships in this model is between companies and the Information Technology (IT) industry. The IT industry is no doubt important, and a new report highlights the importance of IT as well as its forecasted growth.

A report released in the summer of 2012 by Gartner, Inc. an IT research and advisory firm, states that in the year 2012, companies will be spending a worldwide total of around $3.6 Trillion on IT related products and services.

This represents a year on year growth of 2.5% in spending when compared with 2011. Growth like this is nothing to sneeze at, and it will continue to grow as more products and services are invented, developed and released to the mass market.

The report noted that the largest sector of the IT market is in telecommunication services, with an expected growth of 1.4% this year. It also stated that companies in emerging markets will spend more on Internet technologies and consumer electronics. This means that with more capital, tech companies in these industries will be able to invest in and release more products.

One IT silo is expected to have significant growth over the next four years. Cloud tech spending is forecasted to grow 19% year on year, and double again by 2016. This indicates that companies and developers are incredibly interested in cloud computing, and it will continue to be an important part of modern technology.

While this report is primarily inward facing towards the IT industry, it does showcase the fact that IT is an integral part of modern business infrastructure. This report also highlights the impact that companies in the IT industry will have as they continue to innovate and release new products. If the past half decade is anything to judge by, new technology will continue to get more complex. The result of this is that businesses will benefit from close relations with IT providers and subject matter experts.

If you’re feeling overwhelmed by the increasing complexity of programs and solutions, take a logical and simple step in the right direction and contact us. We’re here to help ensure your IT experience is as smooth as possible for the future.

Is it worth it to invest more into IT?

GoogleApps_Oct16_CIf your business has a website you are probably interested in who visits, where they come from and how long they stay on your site. This information is usually gathered through analytical systems. At first glance, analytics is seemingly complex beyond belief, but there are some systems out there that are incredibly powerful, yet fairly easy to use. One such platform is Google Analytics.

This article looks at what exactly Google Analytics does and how it can help users better their websites.

What exactly is Google Analytics?

Google Analytics tracks and generates detailed reports on a website’s traffic, traffic sources, conversions and sales. This service works by tracking how people get to your website – commonly referred to as referrers. It can track traffic from social media, search results, direct visits and even traffic that comes from other sites that link to yours. On top of that, it can also show clicks from links in advertising, pay-per-click networks, digital collateral and email marketing.

There are two versions of Google Analytics:

  1. Basic – This is a full-featured version of Google Analytics for websites with less than 10 million hits per month. It is free and is most commonly used by small to medium businesses.
  2. Premium – This is aimed at websites with more than 10 million hits per month, and is more likely to be used by enterprises and large corporations.

Who uses Google Analytics?

Despite what many think, this service isn’t really aimed at webmasters and people who run websites. Instead, it’s aimed at business owners, marketers and content developers. By using this you could learn things like:

  1. Which online marketing campaigns are effective.
  2. Where visitors come from, what they do on your site and where they leave from.
  3. What keywords are working.
  4. The search terms people used to find your site.

The information and data gathered using analytics could go a long way in helping you find the background information needed to create a website that visitors will find useful and want to interact with you on e.g., call or purchase something online.

Using Analytics

Unlike Google’s other front-end services like Search or Drive, Analytics is a little more involved. In order to get the most out of this service, you will need at least a basic understanding of the science of analytics. In order to help users, especially business users, get the most out of Analytics, Google has recently introduced a new online course.

This free three week course aims to give marketers and business owners an understanding of the fundamentals behind analytics. You can view more information and sign up to take it here. It started on October 8, and will last three weeks. After the course, the information and videos will remain online which could prove to be useful.

Published on 7th September 2012 by Jeanne DeWitt.

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