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When you are trying to focus your marketing efforts, it’s time to pay attention to your email marketing. With effective emails, you can build solid leads for your business. You will want to write an email that offers your potential customers something of value and one that is clear. When you write an email that makes it easy for the customer to cash in on the deal you are offering, you are more likely to build strong leads through email. Ask yourself the following questions to determine if your email will be effective at creating new leads for your company.
Does the email offer something of value?
To grab the attention of potential buyers, you want to send an email that answers a question or solves a problem for your customer. You want to send an email that gives your customers real value, and one that is related to a product or service you have to offer.
Is your message written in the second person?
Instead of writing an email using I statements, you’ll want to make sure that your email uses you, or the second person. Write from the perspective of your potential buyer to get your message across.
Is your email precise?
Your email should be written in short sentences, and paragraphs that are less than five sentences long. The message needs to be focused, without any unnecessary words.
Does your subject line grab attention?
Your subject line might be the only part of an email that your potential buyers read, so it’s important to focus on creating a subject line that grabs attention. Also, take the time to write several subject lines so that you can do A/B testing to see what emails grab the most attention.
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Is it easy to cash in the deal?
When your potential customer reads the email, is it clear how to cash in the deal? You want to make it easy for customers to follow through with the deal, so make it clear how the deal works and how to make the purchase. One big mistake companies make when sending out emails is making it difficult to follow through and make a purchase.
Does your email bring customers to an appropriate landing page?
When your customers follow a link from an email, you want to make sure that they end up on a landing page that further explains your offer. The landing page should provide details, and make it easier to say yes to the offer.
When you want to build leads through email, the message of your email has to be simple. You want to make a clear offer, and make it simple to cash in on offer. Your subject line will matter too, as this is often the only part of your email potential customers are going to read. Take the time to go through your marketing emails, and shorter paragraphs to make your emails easier to read.
Published on 27th March 2017 by Jeanne DeWitt.