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The Internet has made it easier for you to find and serve customers in new ways. At the same time, expectations are higher than ever before and customers can make themselves heard when things go wrong. It’s important for you to implement the systems that will support an excellent customer experience when you expand your distribution channels.
Evaluate new channel opportunities
Identifying the new channels that will best expand your client base or revenue mix is the first step. While the Internet has reduced many market barriers, careful evaluation of new channels is still critical to success. As with any business planning, the size of the target market, competition, margins, marketing will all factor into your decision.
Some of the ways that businesses are expanding their channels include:
How ERP can help
The systems that you have in place were designed to support your current business. When expanding through new channels, the business process requirements will be different. Take a proactive approach to build the systems that support a great customer experience.
The opportunities to expand your distribution channels have never been better, but poor execution can reflect badly on your entire business. Let’s talk about the systems that you need to make your multi-channel approach fuel business growth.
Published on 1st November 2012 by Jeanne DeWitt.