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For many businesses, it’s hard to draw the line between what they can and cannot do when it comes to social media. And while social media use can help boost a business’s growth, it can also impair growth when it’s used the wrong way. Here are some important practices to remember when using social media for business.
Social media is booming. Since its introduction a few years ago, social media platforms have not only changed the way people connect on the internet, it’s also changed the way business is done. When applied correctly, it’s a cost-effective tool that helps businesses connect with a much larger audience and client base, as well as potential clients. That is, however, IF it’s used properly.
One common mistake businesses make is the failure to draw the line between personal and professional. While showing a human aspect of your business isn’t bad at all, doing it too much makes you less consistent as a business entity and makes followers or audiences lose touch of what you’re really about.
Another common error is the failure to handle bad feedback correctly. More often than not, one negative comment can balloon into a full blown argument that will only give people an even more negative impression about you and your business. While you should acknowledge even bad feedback, more detailed discussion should be done privately and only between the parties concerned.
Social media is not a “set it and forget it” kind of thing. You need to constantly update and monitor your social media platforms so they don’t become stagnant. People will be more encouraged to follow you on Twitter or visit your Facebook page if they have something new to look forward to every once in a while. Make sure, though, that you don’t post too frequently – or worse, fall into the trap of making it too promotionally-driven, which comes across as self-serving and impersonal.
If you’re interested in knowing more and drawing up a comprehensive and effective social media plan for your business, please don’t hesitate to contact us so we can discuss things and better respond to any issues or questions you might have.
Published on 27th February 2012 by Jeanne DeWitt.