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Many companies and businesses are maximizing the use of social networks and are now implementing internal versions for their company communications. And with the addition of these new platforms in a company, there is also a need to have the appropriate policies to manage them with.
One of these purposes is the creation of internal social networks which, in a nutshell, improve communication and information sharing within the organization. While some may worry about how employees will behave when such a mechanism is put in place, the results have generally been positive – employees view internal social networks as an extension of the workplace, and as such are usually at their best (albeit informal) behaviour.
Still, it is wise to have a policy in place that governs the use of your internal social network. Experts suggest drawing from existing IT / email / external social networking rules that are already in place, and simply extending and adjusting the policy to include points specific to the use of the internal social network. Also, it’s a good idea to consult a lawyer to avoid any legal obstacles or problems in the future.
Experts also recommend that department heads be given administrative duties in the social network, since smaller companies can ill afford to hire a person to manage it full time. So in the same way that a marketing manager, for example, handles the marketing department, he/she can also moderate discussions and topics within the social network that pertain to marketing and related issues.
Overall, internal social networks provide many benefits to companies that use them, but proper management and handling is needed. Always remember that unlike external social media platforms, internal ones are directly under your control and are a part of your organization – use them well in order to better and more efficiently achieve the goals you’ve set for them.
Published on 24th September 2010 by Jeanne DeWitt.