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As businesses increasingly move online, the amount of content produced and viewed is growing exponentially. Some companies produce so much content that it can be tough for visitors to find what they are looking for on your website. One solution to this lies in Google’s Custom Search, which allows you to create your own search engine for your site.
Google Custom Search is a tool you can add to your website that allows people to search on your website. The best way to think of this feature is that it allows you to add a customized search engine to your site. This search engine uses Google’s core search technology to help your users find the content they are looking for on your site.
While at first glance this feature looks exactly like a Google Search bar, it does offer some customizable options, including:
While you get Google’s powerful Search tools on your site, the results won’t include Google Web Search features like individualized results, timetables, calculator, etc.
If you would like to create your own personalized search engine you can do so by:
Once you have created your search engine, you should see the control panel with the engine listed when you go to the CSE homepage (www.google.com/cse/). You will see your search engine listed on the page, and clicking it will open more advanced options related to your new search engine. These options are:
In the setup screen, under the Details section are two important buttons:
If you are going to be putting this search engine onto your website, we strongly recommend that you take the time to set up the different options and themes before copying and pasting the code into your page.
This Google function could prove to be useful for businesses of all sizes, especially those who produce a lot of digital content. If you would like help setting this up, or would like to learn more about this, and other useful features, contact us today.
Published on 22nd May 2014 by Jeanne DeWitt.